Why we insist on quality – Chivita

CHI Limited, producer of Chivita and other household consumables, has said the company insists on quality products for consumers towards supporting natural health growth.

In a statement yesterday, the company said sticking with natural fruit juices has significant benefits to consumers.

It said, “For one it is a great source of vitamins and minerals, so therefore when making a choice of fruit juice to complement your daily nutritional needs, you must settle for nothing but the best.”

The company said because the process of producing Chivita required the highest quality in fruit juice it had consistently sourced it locally from the best sources.

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It further said, “Secondly, an aseptic packaging devoid of human intervention helps protect its natural nutrients and quality without the use of any preservative, the goal is to ensure a premium quality that is second to none. Chivita has something for everyone regardless of class and every need, whether it is for refreshment, pleasure or health.”

Commenting on this, CHI Limited’s Marketing Director, Mrs Toyin Nnodi, said, “We will continue to ensure that Chivita continues to be the reference point for premium quality fruit juice in Nigeria and the best there is on the shelf.

“In line with best practices, we would sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits.”