Executive Director, TGI Group, Deepanjan Roy, has said despite the rising costs of production and distribution, Big Bull Rice remains steadfast in its commitment to high-quality grains.
Roy said, “We recognize the pivotal role of rice as a dietary staple in Nigerian cuisine, that is why we offer a range of options to cater to varying needs.
“From the modest yet reliable Big Bull Gold pack priced at N200 to the substantial 10kg bags, Big Bull Rice ensures that every household can access quality rice at a price they can afford”
He explained that amidst economic uncertainties, where budgets tighten and expenses are scrutinized, one truth remains evident, the necessity of food transcends all.
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He said as people adapt to the fluctuating tides of the economy, it becomes apparent that while many must cut back on other expenses, the purchase of food remains non-negotiable.
“People are reducing spending on many things, but not on food,” remarked one interviewee at a Big bull recent event, capturing the sentiment echoed by many.
Another highlighted the shift towards quality alternatives for staple foods, emphasizing the importance of value over mere price.
Probal Bhattacharya, Chief Marketing Officer, TGI Group said; “Our commitment to quality remains unwavering across all SKUs. Consumers can trust that they will receive the same values and nutritional benefits, regardless of the pack size they select.”
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