In a move to cater to the evolving needs of consumers, TGI Group, makers of Big Bull Rice have introduced Big Bull Gold, a premium milled parboiled rice in consumer-friendly pack sizes.
Consumers are pleasantly delighted as Big Bull Gold recently showed up in the market in a Gold premium pack — the colours of royalty making it the top choice for discerning consumers who seek premium rice for their rice meals.
Big Bull Gold offers great value in quality, taste, health, and affordability with a new look and feel that enhances its premium positioning, shelf presence and acceptance.
With its commitment to excellence and customer satisfaction, Big Bull Gold packaging aims to elevate the overall shopping and cooking experience for consumers.
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The new consumer-friendly packaging boasts a thoughtful design that aligns and reflects Big Bull Gold’s complete benefits with the preferences and needs of modern households.
Probal Bhattacharya, Chief Marketing Officer, TGI Group, stated that the introduction of Big Bull Gold in consumer-friendly packaging reflects how the company always strives to stay ahead of the curve and anticipate the changing needs of its valued consumers.
“We are delighted to introduce Big Bull Gold in new consumer-friendly packaging. This reflects our commitment to offering the best to our customers. With premium quality at the forefront, our goal is not only to deliver top-quality rice but also an exceptional consumer experience,” he noted.
Deepanjan Roy, Executive Director, TGI Group, stated that the company has always prioritised quality and customer satisfaction.
“With the introduction of Big Bull Gold in consumer-friendly packaging, we are taking it a step further by offering premium quality parboiled rice in packaging that is both visually appealing and consumer friendly. It is our way of enhancing the overall rice consumption experience for our valued consumers,” he said.
