TGI Group, producer of CHI products, has launched Terra Gold seasoning cube.
In a statement Sunday, it stated that Terra Gold is a significant leap in the culinary space across Nigeria, breaking away from traditional flavour-centric cubes.
It added that the product also represents a paradigm shift in the culinary landscape by offering endless possibilities without confining itself to a singular flavour.
“Unlike conventional cubes boasting specific taste profiles, Terra Gold stands out by breaking the mould – it is a cube without boundaries, a defined flavour, and limitations.”
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The Chief Marketing Officer, TGI Group, Probal Bhattacharya, said the launch of Terra Gold Cube marks an exciting chapter in the brand’s innovative journey in the Nigerian market.
“We are excited for the diverse array of delicious dishes that Terra Gold can be used to enhance. From hearty stews and nourishing soups to the beloved jollof rice, Terra Gold delivers a rich and consistent taste for every kind of meal, so choose wisely, choose Gold.”
He added that the product is designed to harmoniously elevate the taste of favourite stews, soups, and beloved jollof rice, acting as a versatile enhancer without imposing its own taste identity.
