Obi Unique Kings, the founder of the Solvent group, has emphasised the importance of transitioning to the digital age in an interview.
He emphasises that putting what was collected into reality acts as a pointer to the many industries available in the Nigerian market and that digitization is a crucial component of individual performance.
Digital marketer Obi Unique Kings set out on an expedition to arduous accomplishments in Lagos.
Kings, who had previously engaged in covert digital marketing and distribution, had now appeared to extend his tentacles to engage in more business.
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When asked how the company Solvent came to be, he explains that upon moving to Lagos and after working on various projects for celebrities, he aspired to carve out a position at the epicentre of entertainment in order to work with like-minded individuals and profit from the digitization systems.
Kings noted that one of the benefits of having a digital agency is its operational excellence, as time spent on creative, long-term initiatives diminishes as workers deal with virtual hassles if a company or huge corporation does not have a talented team.
He said it also helps to promote businesses that were not already on the path to digital transformation, as well as to speed up their plans to reach a diverse audience and also enable a distributed workforce, which limits problems.
Solvent is a global digital firm that helps companies become credible brands while preserving their status with the appropriate technological platforms.
The company’s primary areas of expertise revolve around the impact of urban redevelopment via content marketing and development, PR and branding, social media marketing and promotional implementations.