Cristiano Ronaldo has been named the most marketable athlete on the planet ahead of fellow footballers Lionel Messi, Alex Morgan and Sam Kerr.
The Portugal international, 37, is widely regarded as one of the greatest footballers of all time after representing the likes of Manchester United, Real Madrid and Juventus. He’s lifted seven league titles, five Champions Leagues and Euro 2016 during his career.
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One of Ronaldo’s greatest strengths is his marketability. The veteran footballer is the most followed individual on Instagram – with only Instagram’s official account boasting more followers – and has huge brand deals with the likes Nike, Herbalife, Clear and LiveScore.