Mouka, a mattresses and pillows brand, has said the recent transaction which culminated in its acquisition by a Moroccan company, Dolidol has set the scene “for bigger and greater things for the Mouka brand.”
According to the firm, the partnership which is worth over $60 million is a win-win arrangement for both parties.
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Mouka had recently announced its change of ownership to Dolidol, the market leader in Francophone Africa based out of Morocco.
CEO of Mouka, Mr Raymond Murphy, in a statement yesterday said, “As the market leader in Francophone Africa, Dolidol’s expertise will also be introduced to boost Mouka’s operations and the quality of its product portfolio.”
The Chief Operations Officer of Mouka, Mr Femi Fapohunda, said. “In addition, from an operational point of view, we look forward to improved productivity and product quality that meet consumer needs and exceed their expectations.”
Mouka’s Chief Commercial Officer and lead strategist, Dimeji Osingunwa, noted that the strategic ownership “will create additional investments in the expansion of the Mouka footprint within Nigeria and beyond our borders.”
The CEO of Dolidol, Mohamed Lazaar, had this to say: “I believe the acquisition of Mouka will allow Dolidol to strengthen its presence in the continent and complement Mouka’s growth in the region with an addressable market of around 200m Nigerians.”
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