Jumia Food Nigeria has added one of the leading fresh food chain, So Fresh, to its catalogue of restaurants on its platform in a bid to promote healthy living among Nigerians.
Addressing newsmen at an event heralding the deal, the Managing Director of Jumia Food, Guy Futi said the company’s commitment to promoting and encouraging a healthy lifestyle among Nigerians necessitated the partnership.
With the partnership, he explained that customers can now order from So Fresh on Jumia Food.
“We are always looking for new ways to serve our customers, such as through a partnership like this. I am particularly excited with So Fresh because, this is an opportunity for us to support and sustain healthy lifestyle among Nigerians through the consumption of fresh foods which customers can now order from So Fresh on Jumia Food. We remain focused on growing the business to become the largest on-demand platform in Nigeria,” Futi said.
In his remarks, the Chief Executive Officer of So Fresh, Goke Balogun, said the partnership will help his company leverage Jumia Food’s visibility to grow the brand.
According to him, So Fresh which was founded in 2010 as Fruitivegies but changed its name to So Fresh in 2013 currently has nine outlets in Lagos.
“We pioneered the healthy food industry in Nigeria and Jumia Food will help us deliver meals to our customers from the convenience of their homes and offices. We sell a wide range of fresh salads, juices, smoothies, parfait, fiesta wraps, sandwiches and other quick on the go healthy meals.
“At SoFresh, we believe that food should be fresh and close to nature as possible. We will therefore continue to drive our expansion across Lagos and other parts of the country and in the long run as this will enable more people get on the healthy eating lifestyle,” Balogun said.
While he reiterated that the partnership will reinforce So Fresh’s mission to change the eating habits of Nigerian citizens as well as inspire them to live fresh and live healthily; he assured customers that it will constantly strive to attain the highest standards in food safety, quality and customer satisfaction.
