CasaBella, a subsidiary of HealthPlus Group, has partnered with BARE – a specialist skincare tech platform, to provide innovative solutions for quality skincare, particularly for black men and women.
The Chief Transformation Officer of HealthPlus Group, Chidi Okoro, said the products will take care of every skin type and conditions.
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“We will build customized profiles to help our beauty advisors accurately navigate skin types, products, and plans for any skin condition.
“This service will help customers take better care of their skin in a scientific and pocket-friendly manner,” he said.
CasaBella and BARE will partner to provide unrivalled service by leveraging Artificial Intelligence and virtual consultations in order to provide truly personalized skin care and seamless analysis and diagnosis of skin conditions.
Abimbola-Kofoworola Oladeji, CEO of BARE, said “I am excited about this opportunity to provide our customers with the right skincare solutions quickly and at competitive prices.
“The recommendation and fulfilment service will kick off in Lagos, but we look forward to increasing capacity across the country, in a short period of time.”
The lead investor in HealthPlus, Alta Semper, has in recent years invested in excess of $150m into leading healthcare companies in Nigeria, Egypt and Morocco, with the view to providing access to sophisticated and high-quality healthcare solutions on the continent.