With school resumption, a fruit drink brand, Capri-Sun has started a consumer promotion tagged, “Capri-Sun Back-to-School Promo”, running for five weeks.
According to a statement from CHI Limited, the producer, Capri-Sun will be rewarding kids who could win free Edu-Kit inside every carton of the product during the promo period.
The Edu-Kit contains school supplies, pencils, sharpener, plastic pair of scissors and eraser to aid their academic work.
Also, the cartons have been designed to look more attractive and distinct from the regular Capri-Sun cartons giving children more reason to enjoy the drink in school while learning.
CHI Limited said the brand offers a convenient way to hydrate with a natural taste that appeals to kids and without artificial colours, sweeteners, flavours or preservatives.
Speaking about the promo which also has a media campaign, CHI Limited’s Marketing Director, Mrs. Toyin Nnodi, stated that the Capri-Sun Back-to-School Promo is another unique platform to reward fun-loving kids with educational supplies as they begin a new academic session.
“The Capri-Sun Back-to-School Promo is an opportunity to create excitement by rewarding children with Edu-Kit cases for learning as they relish the delicious taste of fun in every carton of their favourite drink purchased within the promo period,” she said.
The statement noted that the Edu-Kit case is available in the Capri-Sun Back-to-School cartons of 40 units and 16 units as well as comes in Orange and Apple variants and in fun pouches.