Firm targets 10m kids with oral health campaign

Pepsodent, a toothpaste brand, in commemoration of the 2024 World Oral Health Day has initiated a dental health campaign named, “Talk to A Dentist”, in collaboration with the Nigerian Dental Association (NDA) with the aim to reach 10 million children by 2025; with the launch beginning in schools and communities across Lagos State.

Speaking during a press conference in Lagos, Marketing Head, Beauty and Wellbeing and Personal Care, Unilever Nigeria, Oiza Gyang, expressed the campaign’s motive to promote good oral health hygiene among children, reiterating Unilever’s commitment to combating poor oral healthcare in Nigeria.

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Gyang highlighted the link between oral care diseases and absenteeism among school pupils, underlining Pepsodent’s efforts to reverse the trend through targeted initiatives.

Category Manager, Oral Care at Unilever Nigeria, Eva Ogudu, listed the objectives of the campaign to achieve zero cavities through consistent twice-daily brushing with a fluoride toothpaste and regular dental check-ups.