Zenith emerges ‘most valuable banking brand’ 4th record year

Zenith Bank has emerged the “Most Valuable Banking Brand” in Nigeria for the fourth consecutive year.

It is the only Nigerian bank among the first 400 in the global ranking by the Banker Magazine’s Top 500 Banking Brands 2021.

With a bran value of $275 million, Zenith moved up two places from 392 in 2020 to 390 in the 2021 global ranking of banks.

The ranking was published in the February 2021 edition of The Banker Magazine of the Financial Times Group in conjunction with London-based Brand Finance.

According to the publication, brand value is the licensing rate that a third-party would need to pay to use the bank’s brand.

Commenting on the latest ranking, Zenith’s chief executive Ebenezer Onyeagwu, said the ranking was further affirmation of the bank’s “resilience given the very challenging macroeconomic environment brought about by the Coronavirus pandemic.”

Zenith Bank’s emergence as the Most Valuable Banking Brand in Nigeria is coming on the heels of several awards and recognitions in 2020 for its track record of excellent performance.

Zenith Bank was voted as Bank of the Year (Nigeria) in The Banker’s Bank of the Year Awards 2020, Best Bank in Nigeria in the Global Finance World’s Best Banks Awards 2020 and Best Corporate Governance ‘Financial Services’ Africa 2020 by the Ethical Boardroom.

Also, the bank emerged as the Most Valuable Banking Brand in Nigeria in the Banker Magazine “Top 500 Banking Brands 2020” and Number One Bank in Nigeria by Tier-1 Capital in the “2020 Top 1000 World Banks” ranking by The Banker Magazine.

Similarly, the bank was recognised as Bank of the Decade (People’s Choice) at the ThisDay Awards 2020, Retail Bank of the year at the 2020 BusinessDay Banks and Other Financial Institutions (BOFI) Awards, and Best Company in Promotion of Good Health and Well-Being as well as Best Company in Promotion of Gender Equality and Women Empowerment at the Sustainability, Enterprise and Responsibility (SERAS) Awards 2020.