MTN Nigeria Communications PLC has announced the commencement of the MTN Pulse Blow My Hustle initiative aimed at empowering young Nigerians with viable businesses through capacity building and grants.
Speaking at a press launch held in Lagos, Chief Marketing Officer, MTN Nigeria, Adia Sowho, said the 2021 report by the Fate Institute, revealing 67% of Nigerian entrepreneurs to be young people aged 18–35 years with an identified scarce financing opportunity, fueled the company’s initiative for young entrepreneurs.
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“Young business owners have told us what they need, and with MTN Pulse Blow My Hustle, we will share business skills from experts in relevant fields, and create access to financial grants. We look forward to the transformation that this initiative will propel,” he said.
The Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor said, “The Blow My Hustle Initiative will provide grants and training for 100 young Nigerians who have existing businesses or are seeking to start a new one.
Of the 100 shortlisted businesses that will undergo 2-weeks training, 20 finalists will receive a range of grants as high as N10 million, which will be awarded based on the quality of pitches presented during a grand finale and assessed by a panel of judges,” she said.
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