One entity that will benefit most from the Petroleum Industry Act (PIA) is Aliko Dangote with his 650,000 barrels per day integrated refinery, which is Africa’s biggest and the world’s biggest single-train facility.
Section 317 (8) of the Senate version of the PIA noted that petrol importation licences will be restricted “only to companies with active local refining licences”. This clause and the unmatched prowess occasioned by the refinery is a formidable edge for Dangote. Though, there are some reports that the federal government has reversed these exclusive petrol importation rights.
Dangote can have absolute control of both the downstream and the midstream sectors of the petroleum industry. It can acquire the numerous idle fuel stations scattered nationwide or take over ones of the established major retail marketers, though most of these idle stations are not strategically located. However, Dangote can revive and utilise them using the price advantage- by setting an unbeatable price, and a litre is a litre strategy, employment of the best domestic manpower in the downstream sector and optimising modern technology for service delivery in these stations.
The petroleum retail industry is growing in Nigeria. The growing number of fuel stations across corners of the country is proof of this. But there remains operational and logistical gaps in the blooming industry like bad roads coupled with the use of old trucks, poor remuneration of drivers, and lack of modern technology. Thus, the industry is losing billions of Naira due to shortages when trucks discharge petroleum products at fuel stations, and the rising disputes between drivers and station managers. Furthermore, some of the marketers have poor welfare systems for staff and they have not put in place some feasible plans for the realities that will accompany the arrival of the Dangote Refinery in the PIA regime. Many of them may end up operating in the dark. For any marketer to survive the new regime, they must set-up a strong think-tank or a special unit in their R&D departments to ‘look’ at the future, opportunities and threats and opportunities that Dangote Refinery will come with.
ARDA congratulates Dangote, says refinery will reduce import of high-sulphur fuel to Africa
UNILORIN opens portal to admit students displaced from Sudan
With his current economic capacity, Dangote can exploit oblivious lapses in the industry to implement backward integration in the petroleum industry. The $100 million Dangote-Sinotruk plant in Lagos will give Dangote an advantage in the logistics and operations sector. The plant assembles trucks and cars in Nigeria for local use and export; it is 65 per cent owned by Dangote and 35 per cent by Sinotruk. To have new petroleum-distribution trucks and well-trained and well-paid drivers will not be difficult for Dangote. The Dangote Refinery will give him the required volume of products and enough loading bay for trucks to load. Scarcity will not be a challenge for Dangote if he ventures into the retail business. Dangote can tap from the domestic manpower to employ the best hands in the downstream sector. With access to funding and resources, Dangote can deploy massive Liquefied Petroleum Gas (LPG) and Compressed Natural Gas (CNG) skids at once in as many stations as possible to also prepare for the future.
As earlier mentioned, if Dangote acquires these thousands of idle fuel stations or any of the established major marketers, the brand can offer mouthwatering prices at these stations that can make customers travel even 5km just to purchase petroleum products at a Dangote station. Furthermore, these prices can knock many competitors out of the market. However, some of them can still survive as third-party partners to Dangote. However, the NNPC can take advantage of its $2.76billion stake in the Dangote Refinery and to boost its retail business.
With this colossal refinery, Dangote has the advantage in the midstream and downstream of the oil and oil gas industry and anyone coming in will need the next 10 years to catch-up. The bigger, the more advantageous, it seems!
Zayyad I. Muhammad wrote from Abuja, [email protected]
Nigerians can now earn US Dollars by acquiring premium domain names, most clients earn about $7,000 to $10,000, all paid in US Dollars. Click here to learn how to start.