Can you share with us your background and what led you into marketing and Blockchain?
I have always been involved in marketing from a young age, from distributing flyers for my mum’s business venture to talking to people about it. I guess marketing is something I’ve come to be passionate about, not just as a business, but also as a brain stimulator. I’ve never liked the drab scenery of just sitting in an office and taking orders daily. That’s why work always has to be challenging, for me, without something new or exciting to try out, the day gets boring.
The idea for WebAd came up during my Industrial Training attachment in Lagos in 2013 where I saw that a lot of people had things to advertise and had just started using social media to do that. There appeared to be a need for a special place where people could advertise what they had to offer. At this point I was thinking of a website. After school and service, I started digital marketing by promoting events and brands on social media sites in 2016. I went a step further than just promoting and studied digital marketing strategies to increase my knowledge in marketing. I still retained my passion for businesses and I saw advertising as a way to help people grow their business.
How did that passion lead you into cryptocurrency which you are known to have been showing significant interest?
I got to know about Bitcoin and cryptocurrency in 2016 and I was excited about its potential as a disruptive tool. I really fell for the technology behind Bitcoin, the blockchain technology. We are just now scratching the surface of what blockchain technology can do. It can be deployed in a lot of sectors covering election, land registration, identity management, food security, among others.
Blockchain technology is much more than just Bitcoin and its financial uses. I started by running an Ethereum node on my laptop to mine Ethereum with my CPU and GPU. This got me started down the road into developing and creating a token and a platform based on the Ethereum blockchain, seeing as a blockchain is an incorruptible database.
I had to think about how to tie my passion for advertising with my interest in blockchain technology and this was where the idea of Webercoin was conceived and WebAd was modified into a social network to accommodate that.
Since working on the project, what is the most important thing you have learnt about Blockchain and cryptocurrency that you didn’t know before in Advertising industry?
The most important thing I have learnt is that, in the advertising world, advertising buyers are often perplexed with the amount of guesswork that they require before mounting any campaign.
Interestingly, the Blockchain technology can eliminate this tedious task. Due to its transparency, blockchain technology can detect the computer bot clicks and numerous other threats which disrupt the course of an advertising campaign. This will enable the advertisers to reach out to the target audience and will also protect the ethnicity of the campaign. This is cost-effective as well for a longer duration.
Transparency and trust are the two vital pillars of digital advertisement, and blockchain aptly fits in the paradigm. The advertising market is already getting its benefits from the blockchain technology.
For example, The Marketing Group firm has already launched the first-ever blockchain-empowered advertising agency to infiltrate the advertising methods filled with spam which is prevalent in the market.
Other advertisers are also looking forward to promoting blockchain and bring about a radical change in the advertising market. The main motive of blockchain-enabled advertising is that this will give more power to the consumers. They are the ones who will control the advertisements which they view and will provide the advertisers with proper feedback in order to produce leads of a higher quality.
Moreover, blockchain technology will also make the ad-blocking software obsolete in future.
Put succinctly, what are the three words that describe the WebAd platform?
Innovative, Game-changing, and Rewarding (in its purest form)!
What in your opinion is the most helpful feature of WebAd?
WebAd is created to help reduce the cumbersomeness of social networking platforms, with a simple mission, which is to create a one-of-a-kind networking advertising platform that reclaims power from social networking sites and hands it back to business owners and users. This will greatly streamline the industry and result in the greatest good for all.
Beyond what you have achieved so far, what are the other things the people should look out for about WebAd?
The next big event is of course the ICO taking place from May 5 to June 27, 2018. Don’t miss the opportunity to be part of the future of investing!
WebAd has a simple mission, which is to create a one-of-a-kind networking advertising platform that reclaims power from social networking sites and hands it back to business owners and users. This will greatly streamline the industry and result in the greatest good for all. We must not forget that WebAd is the first established, transparent Digital Marketing/Social Media based company on ICO market and we believe that people will appreciate its approach and will become a part of their group of innovative companies.
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