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‘Why we launched Lipton Ramadan campaign’

Unilever Plc has explained that launched the Lipton Ramadan campaign to help Muslims spread the message of good will during the Holy month. The Category…

Unilever Plc has explained that launched the Lipton Ramadan campaign to help Muslims spread the message of good will during the Holy month.
The Category Manager Tea and Spreads, Vivian Ihaza explained that the Ramadan was a period when Muslim Lipton consumers across Nigeria reflect, pray and help others in need without expecting anything in return.
She emphasised that the responsibility of spreading Ramadan goodwill was one that Unilever Nigeria, as the owner of Lipton, the biggest hot tea beverage in the world, as well as in Nigeria takes very seriously.
Meanwhile, Nigerian tea consumers have commended Unilever’s flagship tea brand, Lipton Yellow Label for the ongoing #ThinkLessDoMore Ramadan Campaign, describing the corporate social responsibility initiative as a laudable project which has encouraged the act of giving without expecting anything in return.
The Secretary of the National Mosque Abuja, during the Lipton Mosque Activation in Abuja also said: “the effort of the company is commendable and signifies their concern for the less-privilege and that is what Ramadan is all about.”
Unilever Brand Building Director Foods, Nsima Ogedi-Alakwe re-iterated that showing care during Ramadan and other key consumer moments was in line with the company’s objective to help build better lives as a corporate citizen.
Since the start of the campaign, the Lipton mobile Lounge which provides free Lipton tea and fresh fruits to Muslim faithful after Iftar prayers has berthed at various mosques across Nigeria.
 

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