Chef Binta Isa Ibrahim runs a successful business in Kano and hopes to elevate it to a higher level in the future. The lawyer-turned-chef and mother of three, speaks about her passion for merging meals from different cultures.
What made you quit law to be a chef?
I haven’t quit my profession. Rather, I quit active law practice that requires me representing clients in court.
I still do other legal stuff like drafting leases/agreements, legal advice to corporate companies, among others.
My pet passion is creating fusion meals/food… fusion cooking is my niche and I am so skilled at it because I love marrying one food culture with a totally different one to merge together to create a new amazing recipe and sumptuous meal to wow my audience’s palate.
How challenging is your task?
The challenge is about creating awareness regarding my kind of cooking. My special niche… ‘FUSION COOKING’, is something that is just coming up.
Another challenge is delays in some delivery companies conveying meals to private clients’ destinations.
What advice do you have for those intending to venture into your line of business?
Social media is the most vital and trending tool and the easiest to put yourself and your content to the people. People are now very much on social media like Twitter, Instagram and Whatsapp. So, it helps if one creates awareness about their niches on these and several other social media platforms. It boosts visibility and awareness of what you actually do and also boosts engagement which in turn converts to sales and prospective client lines.
In what ways do you feel the government can support your kind of startups?
Grants and loans from the government will go a long way in helping and supporting startups. Small start-ups require finances that are little or totally not accessible to them at the moment. So much talent and prospective businesses that are likely to boost the economy are being wasted just because a small start up business owner gave up due to lack of whom to support them.