Video streaming apps have gained popularity among viewers of different ages and interests. They watch movies in their free time or do morning yoga following instructions recorded and published in a particular application.
Because of various content available on multiple devices, personalized viewing experiences, and affordable pricing plans, streaming applications appeal to viewers. Moreover, streaming applications provide amazing opportunities for streaming videos. For example, a person can watch TV shqiptare while living abroad.
Let’s observe that in detail.
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Five Reasons Why Video Streaming Apps are Popular
#1 Access on multiple devices
As we know, video streaming applications are available on multiple devices, which is why they are incredibly convenient to use. For example, TVALB’s albanian TV app allows viewers to watch videos on smartphones and Smart TVs. People don’t need to follow a fixed schedule, which we experienced with traditional television.
These applications are in high demand among those who are often on the go or appreciate watching whatever and whenever they want.
When an internet connection is not good, some video streaming apps allow users to download videos on their devices so that they can enjoy them anyway.
#2 Personalized user experience
Some video streaming apps offer personalized recommendations based on the videos users watch. The recommendation engine saves time that people could spend looking for another video to enjoy.
It offers a variety of similar videos to viewers so that they can easily find what to watch next. These videos are likely to go with users’ tastes and interests.
Some platforms provide subtitles and content in other languages. As a result, viewers can watch videos in the language they prefer.
#3 Affordable prices
In comparison with traditional cable or satellite television, video streaming apps are less expensive. Cable TV might cost around $50, while one subscription to a video streaming service costs about $10, which is five times less than television. It means that there are more chances that people will choose to use a streaming app instead of a television.
Low prices allow viewers to have several subscriptions to various video streaming services. They can enjoy an even more extensive content library.
#4 Various content formats
Technology development brought amazing opportunities to companies and organizations. Now, online-based video streaming apps can deliver various content: from live streams to videos available on demand (VOD).
Viewers can choose which format they like the most. Live streams, VOD content, and catch-ups provide different experiences. For example, people can require videos available on demand at any time, while live streams have a schedule, but a viewer attends a meeting remotely.
#5 No fixed schedule
VOD streaming apps are highly popular today because they give people flexibility. These videos are pre-recorded and stored on servers, and viewers can access them at any time. They don’t have the time of airing, which distinguishes them from traditional television.
Viewers don’t need to adjust their day to catch their favorite program. There can access multiple of them on video streaming apps at any time. VOD streaming services also allow them to binge-watch so that people can watch the whole season at once.
Here’s a list of reasons why viewers like video streaming applications and use them more and more each year. They control the content consumption and device what, when, how, where, and how much they want to watch.
A company should take into account these reasons when considering launching its own streaming app.