Singer and rap artiste, Asha Gangali, has opined that the fame afrobeats currently enjoy globally is at the expense of other genres like dancehall.
Also known as a talent coach, in a chat with Daily Trust over the weekend, he gave reasons why he feels Nigerian afrobeats have displaced reggae worldwide.
While appraising the evolution of Afrobeats, Asha noted that more efforts would be needed to sustain the moment.
“Everybody is shouting that afrobeats has gotten Grammy recognitions but if you don’t manage it from home; if you don’t get a platform to continue to project the right vibes to the global audience, it is going to wade off as the dancehall genre did.
“We got there on the billboards at the expense of dancehall and reggae. Do you think the reggae and dancehall people are happy? We’ve dominated all their airwaves. Afrobeats has dominated but if you don’t manage it, we may lose the fame in the long run. That is why we have to keep discovering new talents like we are seeing in this Naija Star Search.”
The Naija Star Search reality show, powered by affordable pay-TV platform, StarTimes, and Kennis Music, is set to hit television screens in September. Winners will win ten million naira and other consolation prizes. Judges of the show include; Keke Ogungbe, Asha Gangali, and ID Cabasa, while VJ Adams is the host.
Asha Gangali is not a greenhorn in the Nigerian music industry after impacting the industry as the founder of Roc Da Mic Africa, a music talent hunt show that discovered Wande Coal, Timaya, and a host of current music stars.