WHO seeks Partnership with Media on Humanitarian Crisis

The World Health Organization, WHO, will partner with the media to address the humanitarian crisis

in the insurgency-ravaged North East. This was disclosed by Solomon Woldetsadik, the WHO

Incident Manager, Health Emergency Programme for the North East at a parley with media

executives in Maiduguri on May 28, 2017. Mr. Woldetsadik said that the media’s crucial role in

setting the agenda of public discourse in the society necessitates such a strategic engagement.

Consequently, a strong partnership with the media would help build trust between the organization

and the communities in the North East. According to the WHO manager, the organization’s

collaboration with the media would address the humanitarian crisis by serving as a channel for

advocacy, behavioural and attitudinal changes in North East communities especially with regard to

hygiene and access to healthcare, disease prevention through timely public enlightenment campaigns

and general awareness creation. Mr. Woldetsadik also promised that the organization would strive

hard to empower the media by building the capacity of its personnel for better productivity.