Ali Nuhu, director of the Nigerian Film Corporation, has called for a focus on quality in Nigerian filmmaking, saying it can help restore the country’s integrity.
Nuhu highlighted that currently, only 30-35% of Nigerian films meet the desired quality standard, while the aim should be at least 70-75%.
In an interview with BBC Hausa, Nuhu pledged to address this issue by stepping up education and providing filmmakers with quality equipment.
He said, “There is one problem we have in Nigeria’s film industry, if you look at the films we produce, you would see that only 30 to 35% meet desired quality while we supposed to have at least 70 to 75% with desired quality.
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“So I will focus on this by making sure we are more educated and the provisions of quality equipment.
“We have ambition of transforming the Nigeria’s film industry into one of the best in the world because we don’t need quantity, what we need most is quality over quantity.”
He acknowledged the negative image of Nigeria portrayed by some individuals, expressing his belief that films can play a crucial role in restoring the country’s reputation.
“If we look at our country, we see that some bad eggs among us have already given the country a bad name, so through these films, we will restore our integrity,” he added.
Nuhu further extended a message of unity to both Kannywood and Nollywood, the two major film industries in Nigeria.
“I am a member of both, what I need most is support from all sides to achieve all our desired goals.”