Director-General of Voice of Nigeria (VON), Mallam Jibrin Baba Ndace, has called for intensified collaboration between the Cross River State government and VON to enhance the dissemination of the state’s programmes and projects, thereby repositioning Cross River as a premier destination in Nigeria.
Ndace made the appeal during a series of high-profile visits to key stakeholders in Calabar, the state capital, on Friday.
During a visit to the state’s Deputy Governor , Mr. Peter Odey, Mallam Ndace emphasized the crucial role of effective media partnerships in projecting positive narratives about Nigeria and, by extension, Cross River State.
He highlighted VON’s unique position as a frontline storyteller capable of showcasing the rich cultural heritage and developmental strides of Nigeria and Africa to a global audience.
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He said, “Since assuming office as the Director-General, our focus has been to amplify Nigeria’s positive stories and reduce negative perceptions by marketing our immense potentials.
“We are well-positioned to tell Nigeria’s story better than any other platform on the continent, broadcasting in multiple local and international languages including Hausa, Yoruba, Igbo, Fulfulde, English, French, Arabic, and Swahili.
“When Nigerians travel abroad, they often face unwarranted disdain due to the negative narratives that have been perpetuated. While we may not be perfect, we are certainly more than the stereotypes suggest.”
Mallam Ndace commended the harmonious working relationship between Governor Bassey Otu and Deputy Governor Peter Odey, attributing their effective partnership to their backgrounds in conflict resolution and interpersonal relations.
Speaking, Odey lauded Ndace as a “true and thoroughbred professional” whose wealth of experience has significantly repositioned VON on the global stage.
He said the state government has made efforts to re-establish Cross River as Nigeria’s preferred tourist destination and pledged full support for collaborative efforts with VON.
He said, “Through the office of the Commissioner for Information, the Cross River State Government will partner with Voice of Nigeria to publicize our activities and showcase the state’s potentials to the world,” Odey affirmed. “We look forward to VON’s active participation in covering our flagship events such as Carnival Calabar and other transformative projects under Governor Otu’s administration.”
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