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VerifyMe advances tech to track addresses

VerifyMe Nigeria, a digital identity verification company, has launched a new service that will facilitate faster and more precise address verification.

Enabled by 4 Dimensional Geographic Information System (4D GIS) technology, the service will improve last-mile agent efficiency by pre-screening addresses based on cell tower and Global Positioning System (GPS).

The firm said it offers digital identification and verification-as-a-service for the financial sector and other industries.

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Brandon Wang, Chief Information Officer, VerifyMe, said non-standardisation of addresses is a massive problem for businesses in Nigeria. “When instances of this issue are aggregated across industries, particularly finance and eCommerce, they translate to billions of naira in delayed or lost income as well as thousands of unfulfilled deliveries,”

“When we entered the market, we believed last-mile capacity to be the missing piece of the digital identification (ID) problem in Nigeria. However, our experience over the last three years has shown that to solve last-mile authentication, we need first to resolve ambiguous addressing.

“This is why we are launching our 4D GIS address verification service into the Nigerian market.”

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