Media Trust Limited, publishers of DAILY TRUST and other newspaper titles is desirous of recruiting competent, self-motivated and result-oriented candidates to fill the following position:
Post: Head, Marketing/Strategy
The Head, Marketing/Strategy will be responsible for assisting the General Manager Business & Strategy with developing, communicating, executing, and sustaining corporate strategic initiatives. This unique background takes a multitude of operating experiences, and must include being both a creative thinker and an influential collaborator.
Duties and Responsibilities
Communicating and implementing a company’s strategy internally and externally so that all relevant units (Advert, Sales, Commercial Printing, Brand & Research), as well as clients, customers and agencies understand the company-wide strategic plan and how it carries out the company’s overall goals.
Driving decision-making that creates medium- and long-term improvement of our business
Establishing and reviewing key strategic priorities and translating them into a comprehensive strategic plan.
Monitoring the execution of the strategic plan.
Facilitating and driving key strategic initiatives through inception phase to execution.
Ensuring departmental/unit strategic planning projects reflect organisational strategic priorities.
Partnering with media agencies, institutional leaderships, MDAs, organisations, special committees, and consultants to support execution of key initiatives.
Developing inclusive planning processes.
Translating strategies into actionable and quantitative plans.
Mobilising and managing teams of individuals charged with executing strategies.
Acting as a resource across the organisation to increase broad cohesion for strategic plans.
Providing support to the General Manager, Business & Strategy to ensure our digital communications are effective and reaching our target audiences.
Monitoring and evaluating the impact of our media activities through regular collation and review of key performance indicators and qualitative feedback.
Plan and coordinate the marketing budgets.
Research market to identify new opportunities.
Generate innovative ideas to promote our brand and products.
Ensure brand consistency through all marketing channels.
Liaise with internal teams and ensure brand consistency.
Design and implement marketing strategies aligned with business targets.
Analyse sales and marketing metrics.
Design a strategy to attract new customers.
Forecast market trends.
Qualification and Experience
Minimum of a degree in Economics/Business Administration or a relevant discipline. A Master’s degree or an MBA will be an added advantage.
Minimum of 11 years’ cognate experience with at least 5 years at mid-management level in a media organisation, media agency or consulting firm.
Membership of relevant professional bodies is important.
Skills and Competencies
Excellent oral and written communication skills.
Experience of developing, delivering and evaluating media strategies.
Experience of providing strategic media advice and counsel to top management personnel.
A detailed knowledge of the company’s business development and philosophy.
Knowledge of project management principles, practices, techniques, and tools;
Knowledge and understanding of business research principles, processes, and techniques.
Ability to develop and prepare business analyses and plans.
Computer literacy and knowledgeable about Microsoft Office Suite.
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