The USM Company has launched a YouTube channel to engage children with beneficial videos on African cultures and other topical issues affecting them.
“The USM Kids channel will feature a variety of programmes that are of interest and benefits to the target audience,” the company said in a statement made available to Daily Trust in Lagos.
USM, producers of the ‘USM Show with Ufuoma’, said the channel will help to engage children positively.
It stated that the channel would also assist to correct the negative narratives about children’s use of social media.
One of directors of the USM company, Ufuoma McDermott, said part of the things to be taught on the channel were African culture and norms.
McDermott said the USM understood the important roles of culture in the upbringing of children and would not deny children access to such on their channel.
“The idea behind the USM Kids channel is to use media to engage kids in fun and general learning but also subtly teach them about our African norms and culture,” she added.
The Managing Director of Daati’s Pride School, Mrs Azuka Ekpe, said the channel would give a balanced life to children.
“A kid’s life is not all ‘school’ and must be balanced with play and other activities as they grow,” she said.
During the official launch, the lead actors of the channel, Isio and Kesiena McDermott, expressed excitement when welcoming their friends, classmates and a few invited parents.
The children were also delighted to have such a channel as they settle down to have loads of fun, play, sing-alongs, with lots to eat and drink, just as they were allowed to watch some of the videos.
“From October 10, videos have been consistently uploaded to the channel to engage children,” McDermott added.
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