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‘Toyota by CFAO poised to increase market share’

A year ago, CFAO Motors, a leading distributor of mobility products and services in Nigeria, became an official distributor of Toyota vehicles in Nigeria and…

A year ago, CFAO Motors, a leading distributor of mobility products and services in Nigeria, became an official distributor of Toyota vehicles in Nigeria and since then Toyota by CFAO has hit the Nigerian automobile space.

In this interview, the Managing Director (MD) of Toyota by CFAO, Boye Ajayi, speaks on the exploits of CFAO in Toyota vehicle distributorship.

Can you give an insight on the status of Toyota by CFAO’s partnership with Toyota TSUSHO?

Our partnership with Toyota Tsusho Corporation remains strong and vibrant. This collaboration is an integral part of our operations which provide us with access to the latest technologies, product updates and ensures that we align with Toyota’s global standards. This partnership reinforces the credibility of Toyota by CFAO as a reliable source for genuine Toyota products and services.

Toyota by CFAO is recognised as the second official distributor of Toyota in Nigeria. How significant is this distinction?

Our designation as an official distributor stems from our partnership with the CFAO Group, a subsidiary of Toyota Tsusho Corporation. This affiliation grants us rights to distribute, sell, maintain and repair Toyota-authorised products in Nigeria. Furthermore, we have the authority to appoint agents, service centres and dealers to join our expansive distribution network.

This association is significant as the CFAO Group boasts the largest automotive distribution network across the continent. Notably, we play a pivotal role as a primary distributor of Toyota in 37 countries, highlighting our prominence and extensive presence in the region.

Can you provide an overview of Toyota by CFAO’s journey since its establishment?

From April, 2023, to now, Toyota by CFAO has undergone a remarkable journey marked by notable achievements. We have successfully built a proficient team comprising skilled aftersales technicians, professional sales executives and dedicated customer care personnel; all geared towards ensuring a seamless and redefined Toyota experience in Nigeria.

Our milestones include significant market penetration for a newcomer, active customer engagement and enhanced operational efficiency. Throughout this journey, our unwavering commitment to delivering exceptional service and cultivating enduring customer relationships have been a driving force behind our success.

What is the after-sales experience like for customers at Toyota by CFAO?

At Toyota by CFAO, our after-sales experience is characterised by high quality service, prompt turnaround time and an overall commitment to customer satisfaction. We take pride in offering genuine Toyota spare parts and employing skilled technicians specifically trained by the manufacturer to maintain and repair Toyota vehicles, ensuring the longevity and performance of our customers’ cars.

Are the technicians at Toyota by CFAO specifically trained for the Toyota brand?

Our technicians undergo specialised training focused on the intricacies of the Toyota brand. This expertise contributes significantly to the quality of service we provide as our team is well-equipped to handle the unique specifications of Toyota vehicles, ensuring precision and reliability in every repair and maintenance service.

Could you outline the warranty offerings that Toyota by CFAO provides?

Our vehicle offerings are backed up with a three-year warranty, which can be extended for up to seven years, showcasing our confidence in the durability and performance of Toyota vehicles. This commitment reflects our dedication to ensuring that our customers experience peace of mind and value in their vehicle ownership. 

What are the unique value propositions that Toyota by CFAO brings to the market?

Toyota by CFAO is known for its customer service and surpassing expectations. Our emphasis on quality, reliability and innovation distinguishes us, providing customers with a memorable experience. One way we do this is through trade-in options.

Do you have any financing package in place for easy access to your vehicles?

Yes! Toyota by CFAO extends financing packages to customers through the corporate lease option provided by Loxea by CFAO. This financing package not only provides flexibility in payment structures but also aligns with the diverse financial needs of our customers, making high-quality and reliable Toyota vehicles within reach for a wider audience.

What is your projection for Toyota by CFAO in the next one year?

We want to position Toyota by CFAO as a key player in the Nigerian automotive industry. Our goal is to not only increase our market share, but also to contribute significantly to the growth and development of the industry. We aim to continue to provide great value to our customers, setting new standards for service, support and overall customer experience.


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