Popular talent show, The Voice Nigeria, has announced that it secured full sponsorship from First Bank of Nigeria Limited and Airtel Nigeria for its fourth season.
The organizers said in a statement that the fourth season would be fully produced in Nigeria by UNITY 1 Limited in collaboration with FAME TV, while also partnering ITV and YouTube.
The Group Head, Marketing and Corporate Communications, FirstBank, Folake Ani-Mumuney, said the bank decided on sponsorship because the show aligned with its commitment to providing a platform for nurturing and showcasing talents.
She said, “We are delighted about the return of The Voice Nigeria. We are particularly excited that this current Season 4 promises to be more thrilling than the previous editions, given all the extras packed in.
“With previous editions, we demonstrated attainment of the key goal of the Voice Nigeria, to discover and promote talented singers to actualise their dreams of becoming international stars. This aligns with FirstBank’s commitment to providing a platform for nurturing and showcasing talents and driving social cohesion, giving Nigerians a voice and enabling dreams.
“As a bank woven into the fabric of society for over 127 years, FirstBank has been at the forefront of nation-building; supporting through resourceful partnerships to build the Nigerian creative industry value chain a, sector driven by the teeming youth population and growing in its contribution to national GDP.”
On his part, the Chief Commercial Officer, Airtel Nigeria, Godfrey Efeurhobo, said, “Airtel Nigeria is passionate and committed to creating and supporting credible platforms and programs that will help discover, nurture and hone the talents of young Nigerians. Therefore, our sponsorship of Season 4 of The Voice Nigeria is a glowing testament to our resolve to offer young, talented Nigerians a springboard to international stardom while creating exciting moments for fans, music followers and entertainment lovers across the country.
“It is our belief that with The Voice platform, Airtel will continue to connect emotionally with Nigerians as well as contribute significantly to the development of the creative industry in the country.”
The Managing Director, UNITY 1 Limited and Executive Producer, The Voice Nigeria, Mr. Akin Salami, expressed his excitement over the return of the show’s fourth season.
He said, “We are beyond excited to draw open the curtain of a new season, the Fourth season of The Voice Nigeria. The third season of the show was produced in Nigeria for the first time since the inception of the show. It was definitely an outstanding show from all the local and international feedback we received.”
Salami stated that the fourth season of the show would feature new and exciting twists and turns as the organisers aimed to continually provide a platform with international relevance for more talents and prepare them for the global stage.
“We have exceptional sponsors and partners (both returning and new sponsors) that have also provided invaluable support in bringing this season to life. They have supported the show in retaining its spot as the number one music reality tv show in Nigeria,” he added.
According to him, the fourth season will kick off with free registration for intending talents to record a one-minute video singing without a soundtrack, upload and fill the form on the website.
He added that the competition was open to both male and female contestants from Nigeria who were above 18 years.