Tropical General Investments (TGI) Group, producer of Big Bull rice, has rolled out a smaller and portable pack which it says works for its consumer budget.
In a statement at the weekend, the company said the Big Bull Rice N100 pack has grown increasingly popular amongst consumers, according to the company’s survey of some consumers and dealers.
Emmanuel Ejiofor, a rice dealer in Lagos, stated that he has observed a gradual trend of more consumers embracing packaged rice over the loose rice he displays in his store.
“Who would not like rice as well packaged as that pack?”
For Ezekiel Mustapha, a student of the University of Ibadan, it was the best for students. “It has has addressed my hygiene and quality concerns, my desire for convenient portion control and affordability,” he added.
Commenting, the Chief Marketing Officer, TGI Group, Mr. Probal Bhattacharya, expressed delight with the feedback received so far from consumers.
He said “We are confident that the pack was capable of delivering excellent value for consumers looking for healthier choices and upgrading to packaged rice.
The convenient portion size and attractive price is driving popularity of this innovative offering amongst consumers desirous of good quality, safety and the great taste of home-grown ingenuity,” Bhattacharya noted.
TGI Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets.
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