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Terra’s ‘Unwrap Joy, Unleash Taste’ campaign thrills consumers

Terra Seasoning Cube’s ‘Unwrap Joy, Unleash Taste’ campaign message has effectively struck a chord with consumers, guiding them into a whole new world where cooking…

Terra Seasoning Cube’s ‘Unwrap Joy, Unleash Taste’ campaign message has effectively struck a chord with consumers, guiding them into a whole new world where cooking is no longer seen as a mundane task but rather a delightful expression of joy, creativity and passion.

The campaign, which is revolutionary in concept, and audacious in delivery, essentially uses the setting of an orchestra to deliver the wholesome joy that awaits consumers when they unwrap Terra Cube and the immediate joy that is sparked by that action.

Various sentiments flood the walls of social media platforms as users write positive comments on their experience with Terra Cube and express their excitement with regard to the recently launched campaign.

According to Kanto Phillippa, an Instagram User, “It’s about time we went back to good and quality advert. Yes, your call to action worked. I have been using Terra Cube since I came across the advert, the message was clear and the seasoning is the best I have ever used”.

Another Instagram user Angelicagnes1, said, “This is a Masterpiece!!! Very brilliant advert. With Terra Cube, you don’t need to stress to make a scrumptious meal!!! I use it for my jollof and it banged”.

Chukwu Frank confirmed that “Terra Cube remains best in the market. I sell it and I have never heard of any complaint like hard to crumble or tasteless. Terra Cube is the best seasoning I have seen so far. I love it”.

Elteesplace wrote, “Hands down, this is the most classy advert I have ever seen. Terra Chicken, Shrimp and beef are my favourite”.

Speaking with a celebrity caterer, Mrs Funmi Kujore, it is evident that Terra Cube has inspired her cooking experience. She gains pleasure and culinary fulfilment with every Terra Cube she sprinkles into her hot, sizzling pot of soup.

“The ‘Unwrap Joy, Unleash Taste’ campaign has changed my cooking routine. Now I look forward to cooking having at the back of my mind the new Terra campaign. I feel eager to go into the kitchen to make magic while enjoying the process,” she said.

Her views align with those expressed by Probal Bhattacharya, Chief Marketing Officer, TGI Group who says the ‘Unwrap Joy, Unleash Taste’ campaign was conceived to take the drudgery out of cooking and make it much more exciting – an experience that empowers creativity and experimentation leading to joy delivered through tasty meals.

“In an environment that can take a lot out of people, great-tasting food serves the role of providing the much-needed form of joy which is the essence of Terra Cube.

“Cooking meals should not be mundane, so we encourage consumers to experience the joy of cooking tasteful meals with Terra Cube,” he said.

The campaign’s impact reaches beyond individual kitchens as it has garnered industry recognition recently earning the prestigious “Best Marketing Campaign of the Year 2023” award at the recent Marketing Edge Brands and Advertising Excellence Award.

Yvonne  Ugwuezuoha

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