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Electrifying mobility with Hyundai EV concept

Hyundai Motor Company has bagged four accolades at the Good Design Awards buoyed by its two most progressive EV concepts, 45 and Prophecy, the all-new…

Hyundai Motor Company has bagged four accolades at the Good Design Awards buoyed by its two most progressive EV concepts, 45 and Prophecy, the all-new 2021 Hyundai Elantra and the Hyundai Hi-Charger.

These were products of extensive research and investment in driving electric vehicles (EV) described as the future of automobiles.

The 45 EV concept, first introduced at the International Motor Show 2019 in Frankfurt, is a futuristic homage to Hyundai’s iconic Pony Coupe concept.

The styling of 45 is defined by its monocoque-style form, aerodynamics, light-weight design inspired by aircrafts, and diamond-shaped silhouette.

The 45 shone under the spotlight at other contests, including the 2020 International Design Excellence Awards, 2020 Red Dot Awards, and the iF Design Award 2020.

Such accolades raise expectations of the release of IONIQ 5, Hyundai’s first dedicated EV in the new IONIQ line-up brand launching soon.

The Prophecy, unveiled last March, is Hyundai’s visionary concept that signifies a direction of future EV styling based on the Sensuous Sportiness design identity.

Prophecy won ‘Best of the Best’ in the 2020 Red Dot Awards’ Design Concept group, and the concept was also named a finalist for 2020 International Design Excellence Awards.

Another big win went to the all-new 2021 Elantra, which made its debut earlier this year. The seventh generation Elantra offers a futuristic and innovative look and feel, thanks to its Parametric Dynamics design elements.

The Hyundai Hi-Charger demonstrates the brand’s commitment to offer a completely new charging experience to EV owners.

The 350 kilowatts (kW) ultra-fast charger enables users to easily power their EVs without feeling the weight of connectors and cables. The user simply chooses the position of a vehicle’s charging port on a digital screen, and a connector automatically rotates and descends to the selected point for an effortless connection.

Earlier in 2020, it won a prize in the User Experience Design category of the Red Dot Design Awards. Celebrating its 70th anniversary recently, the GOOD DESIGN Awards programme is one of the oldest design competitions in the world.

Commenting, the Senior Vice President and Head of Hyundai Global Design Centre, SangYup Lee, said, “Especially through our EV design, we would like to forge a strong emotional connection between humans and automobiles, giving more value to our customer’s everyday life.”

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