An Abuja-based lifestyle and entertainment radio network, Boss FM, has announced a competition aimed at elevating talent discovery in the country as part of measures to tackle unemployment.
The Chief Executive Officer at Boss Fm, Kambili Osadolor-Ehima, said in Abuja that the talent hunt was also to tell the Nigerian story using the enormous talents in the country.
- NIDCOM to partner rugby star, Itoje to harness talents
- Ex-President Jonathan floats ‘GEJ Sports Club’ to groom young talents
She said that the project is a national, lifestyle and entertainment contest that seeks to discover new talents in the country.
Osadolor-Ehima told newsmen that the star prize of a brand new Geely Sedan Saloon car worth N11.5m, would be handed over to the winner in December at the grand finale billed to hold in Abuja.
“Nigeria is blessed with talent and craft that begs for expression yet the appropriate platform for this showcase is mostly lacking. Hence; Boss FM 95.5 Abuja has put together the Naija Boss Factor as an act of responsibility.
“Naija Boss Factor is that platform that amalgamates talents from the 36 states of the federation including the FCT on one stage. It gives credence to indigenous talents of all ages in the areas of music, dance, acrobatics, fashion, technology, cinematography, puppetry, choreography, comedy, and so on.
“It is more like using our craft to tell the Nigerian story. This becomes a mirror, reflecting our experiences saved up in our ingenuity. This platform will serve as a medium of empowerment of skill, talent, and craft,” she said.
Also speaking, the Group Marketing Manager Mikano International Ltd, Karima Okunola; and Managing Director Mikano International Ltd, Fadi A. Jaoude, sponsors of the grand prize, said the gesture was to support the initiative, which seeks to promote art and culture in the country.
“We see, acknowledge and love the ideology behind what Naija Boss Factor is doing. It’s about celebrating talents. We are highly talented in Nigeria, we just haven’t explored our enormous talents,” Okunola said.
A former Miss Nigeria 1984, Rosemary Okeke, was also unveiled as a judge for the talent hunt.
The erstwhile beauty queen said the initiative is about encouraging Nigerians to look inward and utilise the potentials in the country.
She said, “The idea is about harnessing the talents in the country bring them out of wherever they are and let the world know that Nigeria has a lot of good things that can be said about us. So, this is a good way to promote that positiveness about us.”
Osadolor-Ehima had earlier said that the registration for the talent hunt is ongoing and will end on the 30 September 2021.
She said that the challenge would start with regional contests, where the best contestants would be selected for the live screening that would be followed by the grand finale.
Join Daily Trust WhatsApp Community For Quick Access To News and Happenings Around You.
