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Stanbic IBTC Pension launches customers’ email data campaign

The PFA, which has over one million retirement savings accounts (RSA) holders under its administration, is currently running a complementary campaign showcasing multiple service channels…

The PFA, which has over one million retirement savings accounts (RSA) holders under its administration, is currently running a complementary campaign showcasing multiple service channels through which both existing and potential customers can reach it.
Dr. Demola Sogunle, Chief Executive of Stanbic IBTC Pension Managers Limited, said that the prioritization of emails for communication with customers had become imperative as delivering hard copies of RSA statements and other correspondence are increasingly challenging due to several factors. Among these, he stated, include change of postal address, telephone number, marital status and name or relocation to far-flung areas where communication by other channels is difficult.
“Over the last couple of years, we have identified email as a channel by which we can get information across to our clients in an efficient and safe manner. Obtaining up-to-date information on clients, via email, is also much faster. Our target is to have the email mandates and valid email addresses of almost all our clients on our database before the end of 2014,” Sogunle said.

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