Producers of Sprite, a sparkling lemon-lime flavoured soft drink, say they have moved from their iconic green packaging to a new unique design in transparent PET plastic bottles for easy recycling.
The Marketing Manager, Coca-Cola Nigeria Limited, Abiodun Ajiborode, said, “For us at Coca-Cola, clear is better and we are journeying to a world without waste by moving to clear Sprite packs, which means more of our plastic can be collected, recycled and reused to make new bottles.”
With grants of over $1 million from The Coca-Cola Foundation to multiple NGOs in Nigeria, several recycling and women empowerment programmes are being implemented to address the issue of environmental protection while empowering women who are significant pillars of the society.
Over 1,800 people were also directly employed on an average income of $6 per day; which is three times the national average.
Coca-Cola has further invested in building an industry coalition that has birthed the Food and Beverage Recycling Alliance (FBRA) which has led to the recovery and recycling of over 55m bottles.
The company hopes to replicate it on its all-new clear Sprite bottles.
“The current green bottles have over the years helped the Sprite brand stand out. Making this move to clear bottles emphasises the importance we place on the environment by ensuring our packaging is more useful and ultimately, more eco-friendly,” Ajiborode further stated.
With its presence in over 190 countries, including Nigeria, Sprite’s new transparent look includes a see-through bottle, refreshed icon of the brand’s bold and iconic Sprite ‘spark’ with a distinct label and bright green cover.
