Rite Foods Limited, an indigenous food and beverage company, has sponsored the Nigerian Idol and the maiden edition of the Bigi Media Idol.
The brand stated this when it organised the inaugural edition of Bigi Media Idol for content drivers in the music, lifestyle and entertainment, arts and society section of the media, as well as online publishers and bloggers in Lagos.
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Speaking at the Bigi Media Idol event, the Managing Director of Rite Foods Limited, Mr Seleem Adegunwa, stated that the company will earnestly promote talent discovery in music through the Nigerian Idol while also espousing his company’s interest in creative art.
He said music brings the best out of the Nigerian culture and that the country is littered with an abundance of talents-in music, movie, comedy, spoken words, dance, among others.
Adegunwa pointed out that the immense talent in the country was recently illustrated by Burna Boy, who won the Grammy award and immediately put Nigeria on the global honour roll of the best performer.
The Brand Manager, Rite Foods Limited, Boluwatife Adedugbe, said the Bigi Media Idol would help spur an increase in talent discovery, which like the Burna Boy victory, will make the nation proud.
At the Bigi Media Idol, the Entertainment Editor of Nigerian Tribune Newspapers, Rotimi Ige, who thrilled the audience with very melodious songs won N250,000 as 1st prize with 10 packs of Bigi soft drinks products.
The first runner-up, Osigbe Blessing of High Society Magazine, an online platform, received N150,000 followed by the second runner-up, Funsho Arogundade, Publisher of PM Express, who got N150,000 prize.
Also, seven other participants got N50,000 each as consolation prizes.
