Croptune uses innovative technology for monitoring nutrient deficiencies in the field and provides immediate fertilisation recommendations for various agricultural crops via smart-phone
This unique technology will be added to the product mix of Haifa Group, sold in over 100 countries, while strengthening its core values of innovation and knowledge sharing.
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The app is compatible with Apple and Android systems and is available in the App Stores, as well as through Haifa distributors at a discounted price.
The revolutionary of Croptune, developed by the startup company AgrIOT and empowered by the Haifa Group, integrates science and technology and enables the identification of deficiencies of the three major nutritional elements of plants (nitrogen, phosphorus and potassium). In this era of technological developments and rising demand for agricultural production, precision farming has become of great interest.
Croptune is a simple, easy-to-use decision support application to reduce costs for farmers while improving the tagging of nutrient deficiencies and protect the environment.
Haifa’s global distribution network, based on 17 subsidiaries and our local agronomists, are dedicated to spreading the product across the globe. Croptune is available in the application stores or through Haifa’s distributors at a discounted price.
Current protocols for measuring nutrient deficiencies in the field rely on sending samples to the laboratory. This procedure is time-consuming and cannot provide growers with real-time decision support. Croptune solves this problem by using a unique technology that allows real-time, on-site identification of nutrient deficiencies by using a regular smartphone.
Croptune uses images taken with any smart-phone with machine learning and big data to calculate nutrient uptake, then used to provide fertilisation recommendations.
Croptune currently supports analysis of diverse field crops, including lettuce, carrot, bell pepper, tomato, potato, cucumber, onion, cotton, rice, wheat, maize and orchard crops, including avocado, banana, pear, cherry, peach, nectarine, clementine.
Additional crops like soft fruits and greenhouse vegetables will be added during 2022. By using Croptune, farmers worldwide will be able to identify nutrient deficiencies directly in the field for the first time.
Motti Levin, the chief executive officer of Haifa Group said, “Croptune is a significant breakthrough in precision agriculture and will lead to a dramatic increase in nutrient use efficiency wherever it is applied. This product has great potential and benefits both farmers and Haifa’s official distributors. Nutrient use efficiency is the most complex and worrying issue the agricultural world faces. And we anticipate great demand for this state-of-art technology.”
AgrIOT’s chairman of the board and co-founder, Nir Gilad also said, “When AgrIOT was established, its goal was to make every grower in the world an expert. The system’s proven ability to reduce the amount of fertiliser consumed by approximately 30 per cent without harming crops presents tremendous benefits.
“In addition to economic benefits for growers, it optimizes agricultural input and culminates in a tremendous contribution to preventing soil, air and groundwater pollution around the world. Motti Levin was the first to recognise the need for access to the ground-breaking technology that we at Croptune have created for farmers worldwide as part of the Haifa Group’s strategy to be a significant international player in the field of precision agriculture and environmental protection.”
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