Panel moves to drive responsible advertising

The Advertising Standards Panel (ASP), a statutory organ of the Advertising Regulatory Council of Nigeria (ARCON), said it would be hosting a Stakeholders’ Forum to promote responsible advertising in Nigeria. 

The forum, themed “Promoting Responsible Advertising in Nigeria,” aims to bring together professionals from across the advertising and marketing communication industry.

The event scheduled for Thursday, April 25, 2024 in Lagos is expected to serve as an industry-wide gathering, with attendees expected to include representatives from Advertising Sectoral Groups, Digital Space Owners and Providers, Capital Market Operators, Trado-Medicals, Real Estate Practitioners, Content Creators, Skit Makers, Hospitals, and Educational Institutions, among others.

It is also expected to provide a platform for stakeholders to discuss critical issues surrounding ethical advertising practices, penalties for engaging in unwholesome advertising activities, and the challenges and benefits of complying with the law.

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Director of Regulations at ARCON, Martha Ugbomma Onyebuchi, quoting the Director-General, Dr. Olalekan Fadolapo, said, “The Advertising Standards Panel recognises the importance of fostering responsible advertising practices in Nigeria. This Stakeholders’ Forum is an opportunity for industry players to come together, share insights, and collectively work towards upholding the highest standards in the marketing communication sector.”

One of the key topics to be addressed at the forum is the issue of exposing advertisements without presenting the materials for statutory vetting and approval by the Advertising Standards Panel. The event will also delve into the penalties for such violations, as well as the overall benefits of obeying the law.

“We believe that by bringing together the various stakeholders, we can foster open dialogue, address challenges, and ultimately promote responsible advertising practices that benefit both businesses and consumers in Nigeria,” Onyebuchi said.