page 29 lead stories

page 29 lead stories

UBA affirms support for education as UNILAG inaugurates BoT for UBA Chair of

Finance

Ms. Obi Ibekwe, the Executive Director, Resources, United Bank for Africa (UBA) Plc, has said that the bank will continue to support education and the development of critical manpower for the Nigerian economy.

Ms Ibekwe said this on Tuesday February 9, 2016 during the inauguration of a board of trustees (BOT) for the UBA Professorial Chair of Finance at the University of Lagos.

UBA recently resuscitated the endowment of the UBA Professorial Chair of Finance, first established 44 years ago, with the sum of

N52.9 million.

The BOT, which will oversee the administration of the endowment, include Professor Ben Oghojafor (Chairman), UNILAG Registrar, Dr. Taiwo Ipaye and Head of the Department of Finance, Professor Esther Adegbite.

Ms. Ibekwe said the resuscitation was borne out of the bank’s unwavering commitment to the education sector. “We are very proud to be associated with this initiative that has contributed immensely to shaping the development of manpower for the financial

industry,” she said.

The UBA Executive Director also expressed hope that the endowment would continue to facilitate academic excellence in the university by providing the much needed funding for unhindered research, teaching and other education-related activities.

Speaking shortly before inaugurating the board, Vice Chancellor, University of Lagos, Professor Rahmon Bello expressed appreciation to the bank for resuscitating the Chair, despite the current economic situation in the country.

Professor Bello acknowledged the bank’s pioneering efforts in endowments at the university and assured that the fund would be put to judicious use to the benefit of all stakeholders. He charged the committee to immediately commence the process of

appointing a new Chair of Finance, a position first occupied by the renowned Professor

Green Nwankwo.

The endowment of the UBA Professorial Chair of Finance in 1972 served as the catalyst for the

creation of the university’s Department of Finance in 1973, which had its first graduates in 1976.

Ice tea: The Chi tea side of life

By Francis Arinze Iloani

Across various cultures and traditions, tea drinking is generally seen as a lifestyle that cuts across age or ethnic barrier, with more people getting initiated into the culture. Tea drinking has become not just a part of our meals, but a natural remedy that re-invigorates and refreshes all day long.

According to Healthguardiance.org, a reputable fitness and wellness website, research has shown that Ice Tea has been proven to be a healthy option as it contains anti-oxidants, low calories as well as a good hydrating and rejuvenating benefit.

For Ice Tea consumers across Nigeria, exciting times lie ahead as Chi Limited, Nigeria’s market leader in juice and fruit drinks recently unveiled a new marketing communication campaign for its Ice Tea brand, tagged “Come over to the Tea Side of Life”.

Made from premium natural tea leaves with delicious fruity flavors, Chi Ice Tea is an excellent blend of natural tea extract with real fruits, produced to provide consumers a delightful and natural great-tasting beverage for rejuvenation.

Meant to promote the culture of tea drinking across the various strata of society, the television advertisement aptly delivers the emotional attributes of refreshment, rejuvenation and naturalness associated with the brand in a resonating manner.

The advertisement, which is being deployed through television, radio, billboards and digital platforms, as well as other marketing and trade activations, is already receiving wide acclaim for its succinct depiction of the Chi Ice Tea brand with premium and persuasive imagery.

The television advertisement highlights an experience with Chi Ice Tea, which is in line with its brand promise of tasty refreshing goodness. Set on a beach, it portrays a lady who is in desperate need of respite and refreshment. She stumbles on a pack of Chi Ice Tea to quench her thirst and is instantly rejuvenated.

The advertisement seeks to attract the attention of its target audience by featuring a diverse race of carefully selected characters, all coming together to celebrate and connect through dance and camaraderie, thus reinforcing the brand as world class and of premium quality.

Chi Limited’s range of health-conscious brands continues to lead in their various categories as favourites among consumers in Nigeria. With the refreshing and rejuvenating goodness of Chi Ice Tea, one would ask for nothing more but accept the call to come over to the tea side of life.

Chi Ice Tea can be enjoyed by consumers who desire a natural refreshing and rejuvenating drink. The brand comes in two variants, lemon and peach and is available in 1 litre, 500ml and 200ml packs.