Osun state governor, Gboyega Oyetola has inaugurated a panel to prepare ground for the revitalisation of the state-owned Osun State Broadcasting Corporation (OSBC) to meet the challenges of a technologically-driven organisation.
He said the seven-man committee would revamp and reposition OSBC to make it lead the pack in broadcasting as envisioned by its founders.
Oyetola urged the committee to examine the station’s content, facilities, operations, personnel and attune them to the requirements of the 21st century broadcasting and international standard and to deliver the desired optimum performance.
The committee, chaired by Obaniyi Akinwale, is expected to submit its report in two weeks.
Other members are: Mr Olabode Awe (Secretary), Mr Taiwo Ojewande Kayode Akinsola, Mr. J Ayo Makinde, Prince Yeye Oyedokun and Mr Edmund Obilo.
The inauguration was attended by the management of the OSBC led by the Director General, Mrs Adejumoke Akinjiola
The governor urged the committee to find out the state of operation and seek out the challenges preventing optimum performance of OSBC and recommend solutions.
He also directed the committee to examine the broadcast content and offer workable alternatives as well as to examine the equipment stock available and make recommendations as appropriate to improve their operations.
Other terms of reference of the newly inaugurated committee is also to examine critically the personnel ratio to work and make recommendations as may be useful to the essence of broadcasting business.
“Inauguration of this committee is symbolic because of its importance and impact on the agenda of this administration and the life of the state.
“The Osun State Broadcasting Corporation remains the voice of government to the people of State of Osun and vice versa. It is therefore an ally in the efforts of this administration to deliver quality service and development to the people.
“The forebears of OSBC envisioned it as a conglomerate consisting of OSBC Radio and TV, Ile Awiye, Osogbo; Orisun FM, Ile-Ife; New Dawn Television, Ibokun; and Reality Radio-Vision Service, Iwo.
“This unprecedented arrangement in the history of the nation speaks to the pride of place they placed on information and the people. We have a duty as an administration to make the vision speak loud to the virtues the state holds dear at all times.
“The aforementioned mission, vision and operational arrangement of OSBC bestow leadership, professional and economic responsibilities on the station. For the Corporation to sustainably perform these roles; there is a need to constantly interrogate its activities in line with present realities.
“Making the station to lead the pack as envisioned by the founders requires that we examine its content, facilities, operations and personnel and attune them to the requirements of the 21st Century technology-driven broadcasting and international standard as well as the tenets that will deliver the desired optimum performance.
“Consequently, we have decided to constitute a Revitalisation Committee to re-engineer, refocus and revitalise the Osun State Broadcasting Corporation to achieve its objectives in the 21st Century broadcasting world.
“To execute this crucial task, we have assembled experienced and tested professionals in different and diverse areas of broadcasting from notable broadcast organisations in the country.
“The essence of this committee is not to downsize or rise-size but to reposition the station for the expected quality service.
“We are doing this to find out things militating against the quality performance of the station that didn’t make OSBC to be competitive with her counterparts in the world.
“So, the essence of this is to really identify the problem and proffer solution and I am happy that we have put into the Committee the kind of people that have the requisite knowledge to us the adequate result.
“We carefully selected members of the committee to ensure that they are very objective, professional and fair to ensure that the station is well-repositioned for better-quality performance”, Oyetola added.
Speaking on behalf of members of the Committee, the Chairman said: “We commend Mr Governor for finding us worthy as part of the team for his administration progress as we are determined to add values to the system.
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