Over 100 vendors will be exhibiting their products at the 2022 edition of the BabyFest.
The Premier pregnancy, baby and parenting fair is a 3-day signature event for all things baby and childcare, which will come with unique programming from August 26th to 28th 2022.
This was revealed by the Project Director, Bukola Arowosafe, during a press briefing in Lagos, recently.
The fair is aimed at bringing stakeholders in the baby and child care industry together, while also providing an organized single meeting point for pregnant women, new mums and baby item producers and dealers.
According to her, “It is a fair for new and expectant mums and dads, modelled after international baby fairs around the world.
“For 3-days, BabyFest will bring together in one location, manufacturers, distributors, retailers, sellers, experts and other stakeholders in the baby, mother and childcare space to showcase new and existing products and services.
“The fair affords brands that offer products and services for babies and pregnant women the opportunity to connect with a target audience. who are yearning for engagement, a place to see and meet their customers and consumers.”
She revealed the unique programming that makes BabyFest tick. “Visitors to BabyFest can look forward to a wide range of offerings, specials like The Rose Awards to celebrate and reward outstanding midwives and The Baby Shower aimed at celebrating 50 pregnant women in their final trimester, entertainment for families, expert advice and must-enter competitions.
“In addition to selling and buying, BabyFest will also feature competitions such as Baby crawling, and Diaper changing by Dads.
“It will also feature A Pass-it-Booth for the donation of pre-owned items to needy mothers and children, and live sessions & masterclasses with childcare & parenting experts”.
BabyFest affords expectant and new parents the opportunity to experience new and existing trends in the market.
These pregnant and nursing mums seeking an array of baby products and services also get to meet face-to-face with experts to see, touch, feel and buy products.
The target audience of this fair includes mums-to-be, first-time mums, new & expectant parents, families with toddlers & older children, baby brands and businesses, and grandparents, according to the organisers.
The Communications Director, BabyFest, Mr Jide Banson stated that the inspiration to organize BabyFest was gotten online.
“It was a video showing NBA players getting their babies to crawl on the basketball and it was very dramatic. It was funny and inspiring and we carried out research and realised that baby fairs are a regular feature on the event calendar in many countries but none existed in Nigeria.
“The first edition happened in 2019, but the COVID-19 outbreak didn’t give room for it to happen in 2020 and 2021.”