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Oral B raises brand profile in Nigeria with new dental initiative

The Oral-Care brand of Procter & Gamble, Oral-B, has raised its brand profile and deepened the emotional connection with its consumers through a special oral…

The Oral-Care brand of Procter & Gamble, Oral-B, has raised its brand profile and deepened the emotional connection with its consumers through a special oral health educational program and a strategic Mobile Clinic activation rolled out in Abuja recently. By bringing affordable oral health care closer to the people, Oral B is also consolidating its band positioning in the Nigerian toothpaste market and creating more touch points with its consumers.
 With a theme and a strong campaign ring titled “Healthy Mouth, Healthy Body”,  Oral B also aims to take oral hygiene in Nigeria to a new level, substantially increase the overall public awareness of oral health and retain overall brand synergy.
 According to P&G’s Oral Care Brand Manager for Nigeria and Sub Saharan Africa, Aliza Leferink, the general focus of the 2016 World Oral Health Day is  on prevention to help Nigerians achieve significantly healthier lives starting from oral care. She announced that “the Mobile Dental Clinic Program provides free oral care education and dental health checks to patients who lack the means or dental insurance or any realistic way to pay for dental treatment.
“We aim at educating Nigerians to have stronger and healthier teeth through the campaign and mission of Healthier, Stronger Teeth in One Week. Indeed healthy teeth and gums are fundamental to overall health and well-being. And maintaining healthy teeth can be achieved by following a number of simple principles. This comes from forming a great daily care habit, consistency and the right tooth paste use. This theme is particularly apt when we consider that it has been estimated that about 90% of the world’s population will suffer some form of dental disease in their lifetime though many of these can easily be treated or prevented with a good oral care routine”
At the official presentation on the Oral World Health Day, the Federal Minister of Health, Professor Isaac Adewole restated the  need for Government and private sector partnership in health care development and overall health care in Nigeria.
 According to the Minister, “It is noteworthy that development partners such as P&G and other organisations are not leaving the task to the Federal Ministry of Health alone but are actually championing awareness creation on oral health in the country. In addition to government funding, a veritable source of financing lies in the private sector, whereby manufacturers of oral health and related products are being encouraged to finance oral health activities in line with the Public-Private Partnership (PPP) drive of the Federal Government.
“As you are all aware, health is wealth and prevention is better than cure, I make bold to say that prevention is not only better, it is cheaper than cure.  To combat the preventable dental diseases and reduce the burden of avoidable oral conditions, the National Oral Health policy was developed to provide a framework for the improvement of oral healthcare services for the Nigerian populace and the development of our health system in general.  Efforts are also  being geared towards integrating oral health promotion into programmes such as the Maternal and Child Health and Ward Health Services.”
Oral B has been positioned as the National Oral Health Ambassador since 2014.

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