As part of preparations for 2023 general election, a governorship aspirant of the All Progressives Congress, APC, in Ondo state IfeOluwa Oyedele, has appointed Abayomi Adebayo as the Director of Media & Publicity for his campaign organisation.
Abayomi who goes by @YomiSaint on twitter had worked as a media assistant in the office of the Chief Press Secretary to the immediate past Governor of Ondo state, Dr. Olusegun Mimiko.
He was also a Team Lead on the Ondo State Government House Digital Media crew till February 2017.
An alumni of the Federal University of Technology, Akure (FUTA), Abayomi was also the Creative Director for #EniCares – the Eni Akinsola Ondo South Senatorial Campaign Organisation in 2018/2019.
For his new assignment, Abayomi will design and implement a workable media strategy, relate with traditional and new media practitioners, as well as create content and engagement, for the public to ensure the success of Campaign.
SEE ALSO: Oyedele joins 2020 Ondo gov’ship race
Abayomi while speaking to Daily Trust said that the position has always been given to people from the traditional media.
He said “You will hear some people saying no one votes online and I would ask myself if people vote on the pages of newspaper or on television screens or radio waves. They tend to forget that what you hear, see and read have a strong dominance on how you process your thoughts”.
He explained that his appointment is “a call to service to show, once again, what Digital Media can offer in political campaigns”.
