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NOIPolls launches measure of wellbeing, confidence

Three new indices will now measure the personal well being of Nigerians, their consumer confidence and business confidence, according to the public opinion and research…

Three new indices will now measure the personal well being of Nigerians, their consumer confidence and business confidence, according to the public opinion and research organisation NOIPolls.

It said the indices would “provide indicators that will ensure stakeholders can detect and respond to changes in consumer behaviour, the economy and the business environment in Nigeria.”

The Personal Well Being Index, which polls 12,000 nigerians at random which recorded an annual average of 41.6%, indicated Nigerians were mostly neutral about their personal well being in 2013.

The Consumer Confidence Index score of 83.9 recorded in January indicated Nigerians, considering both their present situation and expectation, were positive about their personal state and stability of the economy, according to the polling organisation.

And the Eagle 30 Business Confidence Index capturing the opinion of business executives from 30 leading companies in Nigeria to assess the country’s business environment and outlook enters its sixth year and will indicate business leaders’ perception about the country’s business environment.

NOIPolls, fashioned after the US Gallop Polls, is considered the first indigenous opinion polling organisation in West Africa since its polling results began grabbing headlines in Nigerian press nearly every month.

“We have a lot of external narrative, other global institutions giving statistics on Nigeria. What we want is an internal narrative—let’s do our data ourselves,” said Oge Modie, chief executive officers of the polling organisation.

“When we have this, we then start to look for an external narrative to see how they compare.”

But it has ruled out replication of the work of National Bureau of Statistics, insisting it gives more present data to back up periodic data released by the bureau.

“A lot of data you see on Nigeria is dated. But time changes a lot of things…and we fill the space of giving timely and relevant data, we give you what Nigerians are saying today,” said Modie.

NOIPolls banks on a readily available database of people it can access for information, sometimes by phone to at least a thousand Nigerians, said its research director, Dr Bell Ihua.

“It is not in the sample size, but in the scientific selection process that cuts across gender, state, local government, occupation—that we can really pull out to actually make conclusion,” he said.

“Our international partners also polled one thousand and, based on their polling, decisions are made at the White House.”