The introduction of advanced technologies will boost the content creation industry in Nigeria which is projected to create over 2.7 million jobs by 2030.
The creator economy is a new generation, fast-paced economy which emerged with the growing popularity of the digital economy with far-reaching influence on people and the digital economy. Young Nigerians have turned what was once considered informal work into a viable industry, earning a living as content creators, influencers, YouTubers, skit makers among others.
Content creators who spoke in Lagos during the launching of Canon’s mirrorless range of products in Nigeria, said better cameras and technologies allowed them to focus on creativity and not techniques.
Photographer and tech enthusiast, Emmanuel Oyeleke, who was the official photographer for the wedding of Hanan Buhari, a daughter of president Muhammadu Buhari, said cameras are getting smaller, lighter and smarter.
Film & TV Producer/Director, Daniel Ehimen, said the introduction of technologies to the creative industry has democratised the process, enabling creators to produce quality content.
On her part, Founder and Lead Creative at award winning photography company, Gazmadu Studios, Yagazie Eguare, urged content creators to continue to invest in the right products that will make their jobs better which will lead to better returns on investment.
The Director of Sales and Marketing, Canon Central and North Africa, Amine Djouahra, spoke about the potentials of the country as he noted Canon is on an Africa-wide tour.
“Nigeria is a land of creativity and is home to the second biggest film industry in the world, there is absolutely no doubt that the country needs best-in-class photography and videography products and that’s precisely what we do. Canon and Nigeria are a perfect match for each other, and I know that this R-tour will help us fortify this bond of creativity even further,” he said.
Djouahra said the Canon R-Tour, which started in Morocco and Kenya, aims to build relationships by getting closer to customers throughout the African continent.
“Going by our products and technologies, we are the only player who is covering such a wide portfolio from input to output when it comes to digital imaging cameras, photos, video and printing.”
While noting that Nigeria represents 20% of its African turnover, he assured that the company would continue to make investments that will boost the creative industry, promote SMEs and support the economy.