Nigerian music sensation, Jerry Popoola, widely known as ‘Superstar YB’, has sealed a mouthwatering brand partnership.
The landmark deal forged with renowned international company, Rex Play, is believed to be a major one.
A statement by the artiste’s management on Monday, disclosed that the deal will amplify African music and entertainment in general.
The statement reads, “Superstar YB expresses profound joy and enthusiasm for the transformative potential of this partnership, emphasizing its capacity to positively impact the lives of countless individuals throughout Africa.
“While the intricate details of the agreement remain concealed for now, stakeholders are eagerly awaiting further revelations regarding the project’s scope and objectives.
“However, behind the scenes, efforts are underway to orchestrate a seamless launch, a move that promises to redefine the African music industry.
“Superstar YB remains steadfast in his commitment to leveraging this opportunity to uplift and empower talented youth across Nigeria and the broader African region.
“With the promise of innovation and collaboration on the horizon, this project will no doubt leave an indelible mark on the cultural landscape of Africa and beyond.”
Known for several hits including ‘Love in Lagos’ with Chinko Ekun, Superstar YB is beginning to take his place on the honours list as one of Nigeria’s most talented musicians.
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