Nigerian Idol is dedicated to unearthing some of the best musical talents the country has to offer.
This was disclosed by the Executive Head of Content and West African Channels at MultiChoice Nigeria, Busola Tejumola, during a media conference in Lagos to announce Cadbury Nigeria Plc as the official sponsor of the talent show.
Tejumola noted that Nigerian Idol continues to offer a unique platform for artistes to showcase their talent to a growing national and continental audience.
Category Lead (Gum and Candy), Cadbury West Africa, Morolake Emokpaire, described the brand’s support of the music and entertainment industry as a function of TomTom’s enthusiasm for empowering young talented artistes.
“We are excited to be partnering with MultiChoice Nigeria to sponsor Nigerian Idol and build momentum with our investment in Nigeria’s music talent. We are proud to be associated with such an iconic talent show and look forward to the upcoming season’s activities,” she said while adding that the sponsorship of the show is in line with the company’s social mission to discover, nurture and showcase young creatives.
The Brand Manager (Gum & Candy), Cadbury West Africa, Joan Odafe, disclosed that company will work with the first runner-up of the show to further hone their music abilities.
“Through the program, our team and partners will guide the individual through a boot camp, as we provide the relevant promotional media benefits to support the growth of their music career,” she said.