Newly appointed LG MEA President supports customer-focused strategy

LG Electronics (LG), synonymous with cutting-edge technology, believes that its growth will be fulfilled by a consumer-focused approach and positioning as a premium brand across B2B and B2C domains.

Supporting this is LG’s newly appointed President of Middle East and Africa Region (MEA), Mr. James Lee.

Having extensive overseas experience in Marketing and Sales with LG Electronics, Mr. Lee has witnessed the growth of the organization and aided its success across business units and markets.

Commenting on his new role and vision for LG, Mr. Lee stated: “Having been a part of the LG family for a number of years, I am delighted to be named as the new President of MEA. This region is very important to LG not only in terms of strategy, but also in our efforts to enhance the lives of citizens around the world through various innovations in smart technology.”

He also added: “I believe growth can be achieved through a threefold approach that takes customer focus, premium brand building and smart technology into account. I look forward to seeing how we can leverage our ties with a growing number of local and international organizations to offer consumers further choice and empowerment when experiencing LG’s pioneering technology solutions.”

For Mr. Lee, customer focus is particularly important at the R&D stage of any product’s creation. By always bearing the end-consumer in mind, LG seeks to enhance lives with simple, yet pioneering devices. In order to support this, LG has focused on premium brand building to offer consumers unique home and electrical appliances.