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Nestle rebrands cereal product, achieves 80% recycling

Nestle Nigeria’s breakfast cereal, Golden Morn, has been repackaged as part of efforts to champion environmental sustainability.

This is just as Nestle disclosed that the new packaging brings it closer to achieving 2025 commitment of making 95% of all its packaging recyclable while over 80 per cent of its packaging materials have been optimised for recycling.

This significant update reflects Golden Morn’s over three-decade legacy of nourishing Nigerian families and its forward-thinking approach to sustainability.

Aligned with Nestle’s global recycling vision, the new packaging is a testament to the company’s pledge to ensure that more than 95% of its plastic packaging is recyclable by 2025.

 Crafted with sustainability at its core, the packaging utilises materials that are easier to recycle, thereby reducing environmental impact and fostering a circular economy.

“At Nestle, our responsibility, in addition to delivering nutritious products, also includes safeguarding our planet for future generations,” Wassim Elhusseini, the managing director, Nestlé Nigeria, stated.

“Today, over 80% of all Nestle’s packaging in Nigeria is optimised for recycling and we are happy that Golden Morn’s packaging has been upgraded to a design for recycling laminate from the previous aluminium foil packaging. By embracing recyclable materials, we are not only minimizing waste but also reinforcing our leadership in environmental stewardship within the industry.

 

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