Nestlé has launched a website in Central and West Africa, offering fresh new twists to over 40 African recipes.
In the same vein, the company is also introducing its popular online nutrition education drama series, Yelo Pèppè on YouTube from next Monday.
This follows the success of Yelo Pèppè season one, which recorded over 20.3 million online views, MAGGI is excited to present the new second season of the popular show to its fans, bringing back its beloved characters from the first season.
The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost iron intake and balance dishes.
According to the Business Executive Officer for Culinary at Nestlé Central and West Africa, Dominique Allier, “MAGGI innovates once more by providing different variations of beloved African dishes that offer something for every food lover. We are proud to be the first region worldwide chosen by MAGGI to launch this unique website.
“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites; people across the globe now have easy access to traditional African recipes we know and love”, said the Nutrition, Health and Wellness Manager for Nestlé Central and West Africa, Akua Kwakwa.
“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘My Menu IQ” guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.
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