The Nigeria Basketball Federation (NBBF) on Sunday, unveiled Econnetmedia, owner of Kwese Sports as the new title sponsor of the Men’s Premier Basketball League.
With the formal signing of the agreement and unveiling of the title sponsor, the Men’s Premier basketball League which was formerly known as DStv Premier Basketball League, will now be call and known as ‘Kwese Premier Basketball League’, NBBF president Tijjani Umar said while unveiling the name of the new title sponsor for the League at a Press Conference in Abuja.
He said the sponsorship deal is worth $12 million for five years (2017-2021) at a license fees of $2.2 million per season for all NBBF events including the Men’s Premier Basketball League.
The $2.2 million per season deal is bigger than the previous four-year deal with DStv which was worth only $1.5 million for the four years duration.
The NBBF President added that the exclusively broadcasting right of Kwese Premier Basketball League, including the 2017 league season which will dunk off on Thursday, 13th April 2017 in Lagos is now owned by the Kwese Sports Channel.
Umar said some of the money will also be used to improve the women league.
