The NBA has announced the launch of the re-imagined global NBA App for fans of the game, with the App offering new personalization features, it will provide wall-to-wall content from every NBA game and feature social-style vertical video, unprecedented behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free.
According to a statement by Chris Benyarko, NBA Executive Vice President, Direct-to-Consumer, the App is a product of NBA Digital, the league’s joint venture with Turner Sports, and it is free for download.
He said, “Launching our new NBA App and digital platform is a major milestone as we continue to build and strengthen our direct-to-consumer offerings,
“We are thrilled to deliver a reimagined product that will enhance and personalize the way NBA fans engage with the league on a daily basis.”
The statement added that the NBA has launched NBA ID, the league’s new global membership programme offering fans benefits and rewards from the league, teams and its partners.
“NBA ID, which is free to join, will link a fan’s experiences across existing products like NBA League Pass and NBA Pick’Em. Throughout the season, NBA ID members will get access to new original content and fan favourites from the NBA vault,” the statement further said.